Instant, Dangerous and Involved are 3 words that I would use to describe online paid advertising. When used correctly it can be highly effective way of quickly and regularly driving traffic to your site. If you don’t have a good understanding of the system you are using it can be a very easy way to waste a lot of money. Whilst there are a number of different types of paid online advertising we are going to focus on the biggest and most accessible for the everyday website owner, Google Adwords.
- Cost Per Click (CPC)
Google’s entire empire is built around the incredible success of their online advertising system – Google AdWords. The majority of this is run using whats called Cost Per Click (CPC).
In short the advertisers only pay when someone clicks on their ad. The obvious questions are how much does each click cost? and what is stopping someone from clicking on there competitors ads over and over and over and over?
First of all, the Cost Per Click changes dramatically depending on what industry and keywords you are advertising in. Hair Salons and Tennis Coaches can expect to pay between $1-2 per click. Brokers and Lawyers can expect to pay between $5-15 per click. Some very specific keywords can even reach upwards of $50 per click eg. ‘get auto insurance online’, ‘accident no win no fee’ etc. As you can see if you are paying $5 per click the cost can escalate very quickly! Plus remember that CPC advertising only gets your customer to your website, it doesn’t guarantee that they will call you.
It’s very easy to have an AdWords campaign set up within 20 minutes, unfortunately setting up a successful campaign often requires a wealth of knowledge.
Adsense Tip:
One thing that most people don’t realise is that the content on your website plays a big part in your Cost Per Click. The more relevant your content is to your ad the cheaper your CPC will be.
What Are the 2 Other Different Types of Traffic? Click Below for More Information!
| Natural Rankings (Search Engines) | Surfing/Viral |
