This system is based on Blair Warren’s One-Sentence Persuasion. He breaks your whole marketing strategy down to 5 simple points. Here is a quick overview.
Encourage Your Customers Dreams
Who do you like to listen to? someone who encourages your dreams or someone who destroys them?
Justify Their Failures
We all want to be told “Don’t worry, it’s not your fault”.
Confirm Their Suspicion
This is an easy job when people are desperate to believe there suspicions.
Allay Their Fears
Don’t tell them not to be afraid or how to feel – present evidence, offer support, tell them its gong to be Ok.
Throw Rocks at Their Enemies
This will allow you to bond together like soldiers fighting the SAME battle