Small Business Search Engine Optimisation
So now we know where we can get traffic from and why its so important, how on earth do we actually get it? I often get asked where is the best place to start? The answer is, learn the basics of small business Search Engine Optimisation (SEO) and then simply choose the strategy that interests you the most. If you love making videos that can be a great place to start. If you love writing articles then start with article marketing.
Where would I begin if I was starting from scratch?
I would start by using WordPress blogs to create both Blogs & Websites.
Before we look through all the great options lets have a crash course in SEO
Search Engine Optimisation Crash Course
There are basically two kinds of website optimisation, onsite and offsite.
Onsite optimisation is telling google what keywords you want to rank for. This is done by making sure that everything on your webapage from the code to the copy, is optimised so that google (and other search engines) considers your website to be directly related to the keywords you have chosen, And how do we do this?
Here are some of the most important Onsite Optimisation Tips
- Each Web Page should ONLY focus on 1 main keyword/s
- Include your exact keyword/s 2-5 times in your content
- Swap the order of your keyword/s
- Use synonyms of your keyword/s
- Make your keyword/s Bold, Underlined and/or Italics (don’t go overboard)
- Use LSI (Latent Semantic Indexing) words related to your keyword/s
- Use your keyword/s in your Title
- Use your keyword/s in your URL
- Use your keyword/s in the Meta Keywords section
- Label any photos (and alt tags) with your keyword/s or variations
- Link to sites that are relevant to the search phrase
- Use a Google Friendly Site Structure
Offsite optimisation works hand in hand with onsite optimisation. Depending on the competition of your niche Offsite optimisation plays a big part in determining how high on google you will rank for your targeted keyword/s. This is done by making sure you have the right incoming links to your website. Google’s search algorithm is basically a popularity contest. An incoming link to your site is essentially a vote for your site. But all votes are not considered equal. Votes from sites that have a lot of votes themselves, are worth much more than votes from sites that don’t have any votes.
Here are some of the most important Offsite Optimisation Tips
- Get Links to your page from Relevant Sites
- Get Links to your page from sites that have Page Rank
- Get links to your page that use anchor text that is the same as your keyword/s
- Don’t link your site to any spammy or dodgey sites
Once you understand how to implement these small business Search Engine Optimisation strategies you will be amazed at how predictably you can increase your sites ranking in Google.